The 2012 off-season has been an eventful one for the New Orleans Hornets. New ownership, the arrivals of Anthony Davis and Austin Rivers and the return of Eric Gordon are signs that basketball is on the rise again in the Big Easy. The inclusion of Davis on the Team USA Olympic roster before his first NBA game is a bonus.
The Olympics are the largest stage on earth for everybody involved: the host country, athletes and sponsors have the focus of the world on them for one month. Featuring some of the most famous athletes in the world, Team USA basketball, including Hornet Anthony Davis, is one of the most marketable squads assembled every four years.
Due to injuries to Derrick Rose and Dwight Howard, Team USA will be almost an exclusively Nike-sponsored team (Kevin Love is signed to Chinese shoemaker 361°). From a branding perspective, Nike will be one of the most visible companies during the London Olympics.
However, before the injuries to Rose and Howard, Adidas planned to launch the Adidas Rose 773 and the Howard Superbeast during the Olympics. Now, because of the injuries to Rose and Howard, sneakerheads will only be able to dream about what could have been since these shoes are unlikely to ever reach production. Additionally, Hornets fans and Adidas executives, are left to wonder what styles would have been showcased had Eric Gordon made the team and been able to wear a new version of his Stupidly Light PE sneakers.
However, New Orleans fans still have a lot to be excited about. Maybe Nike will give Anthony Davis his own line and Adidas will refresh Gordon’s; it wouldn’t be the first time that an iconic shoe has been released in Hornets colors. In the meantime, we’ll have to settle for what we can get our hands on now. Right now the Adidas shop on RetailMeNot.com has 30% off and free shipping, and the Nike store page has a free shipping offer. The discounts on shoes and apparel update often, but for fans and shoe aficionados, these should be just in time for the Olympics and the upcoming NBA season.
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