On Tuesday Evening, Miami Heat Guard Dwyane Wade posted a photo on his Instagram account, apparently responding to comments made by Kevin Durant. Durant claimed that Wade was no longer a top-10 player, replaced by James Harden.
Here is the note:
But do not let the childish backpacks fool you. Kevin Durant is not one to back down from a challenge. Durant appeared to respond on Twitter, tweeting, “Show me don’t tweet me…”
Of course, this so-called “beef” is entirely ridiculous and mostly irrelevant. In fact, it is possible that all this is a product of the Gatorade advertisement campaign that has previously pitted Wade and Durant against each other. Perhaps Wade and Durant are simply posturing to raise interest in their products.
Unlikely though this may be, its possibility hints at the effect of business in the NBA. Teams will eagerly overpay for free agents to please agents with a large client base. Corporations may influence team construction in a way that best provides for corporate interests. Though player ability may be the most entertaining factor, a variety of hidden elements go into each NBA team’s roster.
Earlier this year, the Pelicans displayed the effects of these situations. Greivis Vasquez, Robin Lopez, and Tyreke Evans, all involved in the trade that brought Evans to New Orleans, share the same agent, Arn Tellem. This may be coincidence, but it is not unlikely that this situation helped push the trade to fruition.